Since 1983, Terry Horsmon has been a corporate strategist and a principal partner at one of the industry's cutting edge operational strategy companies, True North.

Mr. Horsmon has created successful branding and launch strategies for new ventures in such companies as BMW, Dreamworks Animation, Hewlett- Packard, Compaq, Four Seasons Hotels, Home Box Office, General Motors and Anheuser Busch. He and his consulting team have overseen change management efforts, team formation activities and organizational strategy creation and implementation for companies valued between $2 million and $300 million.

After leaving McKinsey and Company, where he served as a corporate strategy consultant, Mr. Horsmon spent seven years as a marketing and production executive at Columbia Pictures and MGM-United Artists, where he coordinated production and marketing activities for over fifty films, including Close Encounters of the Third Kind, Fame, The Buddy Holly Story, Conan the Barbarian, The Natural, Kramer vs Kramer and Tootsie.

As a senior executive and a consultant, Mr. Horsmon has created positioning, marketing and advertising campaigns for some of the business world's most recognizable retail brands. His work in focus group modeling is still used as a standard in the film industry.

Over the past fifteen years, Mr. Horsmon has evaluated several hundred new venture and emerging business proposals and has assisted in the launch of over two dozen new entities. He has held senior staff and Board positions at eight start-up companies.

Mr. Horsmon earned an AB Degree with High Honors from Amherst College. He received his MBA from Harvard Business School and completed post graduate study at Yale University School of Medicine, where he drafted national health care legislation for the U.S. Senate Labor Committee.

Mr. Horsmon was a field strategist for two U.S Presidential campaigns, two U.S. Senate campaigns and several California statewide office campaigns.

Certified as a Master Scenario Planner at Global Business Network and as a certified Leadership Trainer at Covey Leadership Center, Mr. Horsmon also is a credentialed executive coach and facilitator for several team leadership training models.

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